TESCO RETAILS UNITS.
I was part of a small team which developed a new concept for Tesco shoppers. The idea was to introduce new and existing products, recipes or food combinations to the shopper, to bring the shopping experience to a new inspirational level. The concept was built under the title ‘Fresh Ideas’. I developed a large range of items including displays/purchase and sampling units, interactive activity kitchens, as well as mobile outdoor units. Each was a part of the Fresh Ideas ‘world’ but could be modified to feature specific products.