MINI OUTDOOR EXPERIENCE.
In true Mini spirit, we developed ‘Small Car Big Fun’ for the Goodwood Festival of Speed Show in the UK. This over-the-top structure features a huge slide which visitors can race down to the finish line. Each participant gets a Mini branded slide sack and gets to pick a lane, each of which is connected to one of the car models on display. The structure also includes several displays of Mini products as well as a Mini shop.