NIKE FOOTBALL ACTIVATION.
This concept was created for Nike Football. The goal was to introduce their new football boots to the youth market. A large Land Rover model was converted into a mobile pop up shoe display with shoe fitting area. The vehicle can be operated by 2 people, moving from football club to football club. The vehicle invites young players to try on the new range of boots. The van incorporates speakers, a TV, shoe and apparel displays. It holds a big supply of boots in different sizes, as well as benches for the players to sit on whilst trying on the boots.